How to Communicate Employee Benefits Effectively

Even the most competitive benefits package won’t make an impact if employees don’t understand it. Clear, consistent benefits communication is one of the most important—and often overlooked—parts of a successful employee benefits strategy.

Why Does Effective Communication Matter?

Boosts Utilization.  Employees can’t take advantage of benefits they don’t know about.
Improves Satisfaction.  When employees understand their options, they feel more confident and valued.
Reduces HR Workload.  Fewer questions and confusion means fewer interruptions for your HR team.

What Are Communication Best Practices?

Start Early.  Begin communicating at least 30 days before open enrollment.
Keep It Simple.  Avoid jargon by using plain language and real-world examples.
Use Multiple Channels.  Combine email, printed materials, in-person meetings, and digital platforms.
Personalize the Message.  Tailor communication based on employee demographics or needs.
Make It Ongoing.  Don’t stop after open enrollment, continue to share tips and reminders throughout the year.

Valuable Tools to Support Your Communication

Employee Navigator.  This allows employees to view and manage their benefits year-round.
FAQs & Handouts.  These provide quick reference sheets for common questions.
Video & Visuals.  Creating and sharing short videos or infographics are highly effective for breaking down complex topics.

The best benefits strategy is by far the one that your employees truly understand.

By investing in better communication, you maximize the value of your benefits—and help your team make informed, confident decisions.

For more information, contact the Frost-Beck Insurance Agency.  Call us at 419-592-4476, send an email to frost@frostins.com, or click here to submit your request today!  Or, stop by and see us at one of our four convenient locations in Archbold, Napoleon, Holgate, or Whitehouse.

Coming Next Week, we will look at how to prepare for a mid-year plan review and why it matters.

Ross Durham is a licensed Group Health Insurance Advisor at Frost Insurance Agency.  Frost Insurance has four convenient locations in NW Ohio in Napoleon, Archbold, Whitehouse, and Holgate.  Contact Ross for your Group Health Insurance needs.