Using Employee Surveys to Shape Your Group Health Insurance Strategy

Want to know what your employees really think about your benefits package? Just ask them. Employee surveys are one of the most effective tools for tailoring your offerings to match the needs and preferences of your workforce. A little feedback can go a long way in improving satisfaction, retention, and ROI on your benefits investment.

Why Survey Employees?

Understand What They Value.  Not all benefits are equally important to all employees. Surveys help you prioritize.
Increase Engagement.  Asking for input shows that you care—and employees are more likely to use benefits they helped shape.
Identify Gaps.  Learn if there are missing offerings or pain points you weren’t aware of.
Support Budget Decisions.  Data-driven insights help justify benefit investments or changes.

What to Ask

How satisfied are you with your current benefits?
Which benefits do you use the most?
Are there any benefits you don’t understand or find difficult to use?
What additional benefits would you like to see?
How would you rate the value of our benefits compared to other employers? 

Survey Tips

Keep It Short.  Aim for 5–10 questions max.
Make It Anonymous.  You’ll get more honest feedback.
Use Multiple Channels.  Consider email, internal portals, or even printed versions.
Share Results.  Communicate what you heard—and what you plan to do with the feedback.

Putting Feedback Into Action

Once you collect feedback, use it to guide plan design changes, communication strategies, and vendor selections. Even small adjustments—like improving access to mental health services or adding new voluntary options—can make a big difference. Your employees are your best resource when it comes to benefits planning. Give them a voice in the process, and you’ll build a stronger, more meaningful program that truly meets their needs.

For more information, contact the Frost-Beck Insurance Agency.  Call us at 419-592-4476, send an email to frost@frostins.com, or click here to submit your request today!  Or, stop by and see us at one of our four convenient locations in Archbold, Napoleon, Holgate, or Whitehouse.

Coming next week, we will look at how to prepare for your annual renewal—key timelines, decisions, and opportunities.

—Ross Durham
Employee Benefits Agent, Frost Insurance